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October 21, 2005
By: TOM BRANNA
Editor
While Revlon may be keeping it’s two biggest innovations for 2006 quiet, the company has noted its spring lineup will include the overhaul of the ColorStay franchise. Retailers said the company is repositioning the Almay brand to make it easier to shop and adding a premium-priced cosmetics line for mature women called Vital Radiance. Upcoming changes to Revlon include a revamp of the ColorStay line, bringing the company closer to completing a brand-wide renovation. ColorStay now extends to the ...
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